Bitesize B2B Marketing

Self-Reported Attribution: How did your customers really hear about you?

In this episode, we run through self-reported attribution.How did your customers really hear about you?Attribution in marketing is a complex but important topic.- Where do our customers come from?- And what touch points did they have before purchasing?If we know this, we can do more of what works.However, it’s difficult to prove so a lot of companies shy away from it.Self-reported attribution aims to find out directly from the horse's mouth how they heard about you.But is it as good as it sounds?We run through new data from Chris Walker at Refine Labs and look at other studies by Dreamdata and Ruler Analytics.

B2B Marketing News: January Round-Up (Ps. No ChatGPT)

B2B Marketing News: January Round-Up (Ps. No ChatGPT)In this week’s round-up show, Mitch and I run through the most interesting news topics from January.First off, we will not mention:❌  Anything ChatGPT-relatedBut, we will talk about:🇷🇺  Yandex Search source code leak🗞  New LinkedIn newsletter feature7️⃣  Seven other new LinkedIn features in 2023🥜  Google: “Redesign your site, rankings may go nuts”💡  Google Search Console's new content ideas feature💪  As always, the aim is to share information that will be useful for B2B companies to help improve their marketing efforts.

Reviewing Spaced Digital’s Marketing Strategy for 2023

Reviewing Spaced Digital’s Marketing Strategy for 2023In this week's live show, we're running through our B2B marketing strategy for 2023, here at Spaced Digital:✅ What worked in 2022?✅ What we'll be doing in 2023✅ Where will we focus our efforts?✅ What are we going to do less of?And as a little bonus...We will dive into our grand plans for Bitesize B2B Marketing!Hint: world domination.💪 As always, the aim is to share information that will be useful to B2B companies to help improve their marketing efforts.🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

Stop Writing Your Own Website Copy, Here’s Why...

Matt Saunders shared a post on LinkedIn yesterday essentially calling out web design teams.
Saying if you get your clients to wrtie website copy you’re selling them short.
In this episode, we run through this in more detail...
And we’ll refer to the designer (which could be an in-house design team or an external design agency) and we’ll refer to the client (or the stakeholders involved - leadership team etc.) - the bag holders, the budget holders essentially.
Enjoy!

The Biggest Challenge Facing B2B Marketers in 2023

What's the biggest challenge facing B2B marketers in 2023?I asked people in charge of marketing at B2B companies one question:What's the biggest challenge you're currently facing in your role?We got some great answers, which could be grouped into 4 areas:01. Economic pressures02. Doing more with less (budget and staff)03. Lack of respect for marketing within a company04. Stakeholder communication (for various reasons)And we dived into each of these in this week's episode of Bitesize B2B Marketing.

4 Common Mistakes We See On B2B Websites

The most common mistakes we see B2B websites make.In this week's Bitesize B2B Marketing live show, we cover:1️⃣ Websites with a lack of authority2️⃣ Missing product pages or low-quality pages3️⃣ Messaging that doesn’t speak directly to the customer4️⃣ Poor user journey (incorrectly using CTAs)🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

How to Bake SEO Into the Core of Your Website Design

In this week's Bitesize B2B Marketing live show...How to bake SEO into the core of your website design.We cover:✅ The whole redesign process through the eyes of an SEO✅ At what stage should you involve an SEO✅ How long does it take to recover from a drop in traffic?✅ SEO migrations and redirects✅ Impacts a new CMS will have✅ Designers vs. SEOs✅ And much, much more🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.And all episodes get uploaded within 24 hours to Spotify, Apple Podcasts etc.Just search for Bitesize B2B Marketing.Our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

B2B Marketing News: LinkedIn SEO and Ads, Liars, AI, and Long Weekends

In this week's Bitesize B2B Marketing live show...Mitch and Steve run through the most interesting news topics from the last month.We will be covering:📈 New LinkedIn SEO features➕ New LinkedIn Ad types🤫 Telling porkies on surveys🤖 The latest AI software flying around🐥 The implosion of Twitter🏖 And 4-day work weeks!🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.Where our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

Why Strong B2B Positioning is Key During a Recession & How to Achieve it

This week on Bitesize B2B Marketing, we dive into B2B positioning:
✅ What benefits come from a strong position in the market
✅ How to find and refine your company's unique position
✅ Why's it important for the upcoming recession
We'll be joined by Oliver Duffy-Lee, our first live show guest, and Founder of Authority Agency.
Oliver has been a massive help to us this year at Spaced.
Helping us with our sales and marketing, including refining our own positioning. We've learnt so much from him and we know you will too.
🎬 Join us every Thursday, at 3pm (UK time) on LinkedIn Live.
Where our aim is to give B2B companies easy-to-digest tips to help improve their marketing efforts.

B2B Marketing Trends for 2023: What Will Be Big

Sorry to be the bearer of bad news, but 2023 is right around the corner...
I know, I know. I've only just got my head around 2020 as well! The years are flying by.
So in this week's episode, your host, Steve White, will be running through some of the biggest B2B marketing trends to keep an eye on next year.
 
To help inspire your marketing and get the ball rolling on a successful 2023.