Self-Reported Attribution: How did your customers really hear about you?

In this episode, we run through self-reported attribution.

How did your customers really hear about you?

Attribution in marketing is a complex but important topic.

- Where do our customers come from?
- And what touch points did they have before purchasing?

If we know this, we can do more of what works.

However, it’s difficult to prove so a lot of companies shy away from it.

Self-reported attribution aims to find out directly from the horse's mouth how they heard about you.

But is it as good as it sounds?

We run through new data from Chris Walker at Refine Labs and look at other studies by Dreamdata and Ruler Analytics.