Rand Fishkin Talks Marketing That Gets Results - His Key Ingredients

What an episode! The one and only Rand Fishkin (CEO @ SparkToro) joins us for a wide-reaching discussion about marketing that gets results.

We covered:

• Scaling Moz vs SparkToro
• Measurement vs. Attribution
• The best ketchup bottle 2023
• Blindly focusing on SEO in the past
• The power of word of mouth for B2Bs
• Creating content for different audiences

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