Founder-Led Marketing: Producing Content That Builds Trust w/ Finn Thormeier

This week I caught up with Finn Thormeier, Founder at Project 33.

They help B2B software companies by raising their founder's profiles and positioning them as authorities in their space. What they call Founder-Led Marketing.

We dive into the topic of Founder-Led Marketing. And get into the nitty gritty of what makes great content.

We cover:

✅ Why teams should be producing video content

✅ Why your LinkedIn content isn’t getting leads

✅ Viral LinkedIn posts aren’t what they seem

✅ Adopting a weighted engagement formula

✅ Adding pricing pages to your website

✅ Overcoming camera shyness

✅ Test posts vs. Video posts 

✅ And much, much more!

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